The most effective companies today

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Trend 4: Focus on disruption rather than protection Okay, let's move on. A marketing mindset perceived the world as a battlefield. You need to capture your market share and then protect it. Marketing people are sure that everyone wants to compete with them, steal their secrets and copy their successes. So for them, the world is actually a threat. In FMCG (Fast-Changing Consumer Goods), a market where marketing was born, this mindset has become the only way to survive.

It was too easy to copy products from each other. So, for thousands of non-unique products, the only difference was the brand name and marketing presentation. What's worse is that the protection applies not only to competitors but also to customers. “Protect” the product from customers who find out about the real features or side effects and don't kiss the buyer and ruin a sale. As we well know, this kind of actions have caused serious health problems for thousands of loyal customers. As the commercialization-era money sign put it, “If the money is there, who cares. We can see the same thing in the banking world. For example, does the transfer payment form show how much it will cost you to send 1,000 euros to other countries? Based on the money conversion rate, is it good.




This information is masked so as not to confuse the user and divert his attention. The age of experience, in this case, should be a better place to live, because such an attitude will appear instantly on the Internet. It is difficult to keep it for very long. And we've heard a lot of similar revelations recently. We should not fear the world or be aggressive towards it because the world is full of opportunities. Everyone can find their unique place and bring value to the people around them.